Segment Marketing Manager, DEM

London, UK

Contract type:

Full-time

Function:

Marketing

About ITRS

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.

We believe when our team thrives, so do our customers. With us, you'll find:

A culture that backs you – We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.

Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.

Room to grow – Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.

With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.

Scope of Role

Reporting to our Head of Platform Marketing as The Segment Marketing Manager for Digital Experience Monitoring (DEM), you will drive demand generation and positioning strategy for ITRS's DEM solutions. You will focus on optimising product-led growth, developing enterprise-focused messaging, and executing targeted campaigns that drive customer acquisition and retention in key vertical markets. This role offers a hybrid work schedule from our London HQ.

As a Segment Marketing Manager, you will:

Develop and execute integrated marketing strategies positioning DEM as strategic entry point to ITRS platform:

Create content strategy differentiating ITRS DEM capabilities against low-cost and platform competitors
Develop vertical positioning for regulated industries beyond generic monitoring messaging
Optimise product-led growth motion improving trial-to-conversion rates
Design and implement PLG strategies including in-app messaging, user onboarding flows, activation campaigns, and expansion triggers
Drive go-to-market for enterprise DEM packages and messaging for mid-market and enterprise customer acquisition in regulated industries
Analyse user behaviour and product usage data to identify conversion opportunities and optimise the self-service experience
Support systematic product launch communications for monthly DEM innovations
Analyse segment performance and optimise marketing mix balancing efficiency with brand building

Requirements

5+ years of B2B technology marketing experience with focus on SaaS or monitoring/observability solutions
Experience with product-led growth strategies and conversion optimization
Understanding of digital experience monitoring, synthetic monitoring, or related technologies
Proven track record of demand generation and campaign execution
Experience marketing to technical buyers and IT operations audiences
Familiarity with competitive landscape in observability and monitoring markets

Key Competencies

Strategic thinking with ability to identify market opportunities and positioning gaps
Strong analytical skills with data-driven decision making approach
Excellent project management and campaign execution capabilities
Creative problem-solving for competitive differentiation
Collaboration skills to work effectively with Product, Sales, and Customer Success teams
Comfort with both strategic planning and hands-on execution

Benefits

Health Insurance and Dental Health Cover for you and your dependants
Employee Assistance Programme
Pension
Flexible Hybrid Working
Enhanced Parental Leave
Travel Insurance
Life Assurance
Income Protection
Referral Bonus
Buy and Sell Holiday
Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.