Reliability is key to ensuring customer retention for your business.
Building a picture of your IT estate's health through good monitoring is an essential step towards aligning company goals and customer expectations.
As websites and applications become increasingly more complex, interactive and difficult to manage, teams need a solution to monitor all their online assets: website uptime, web performance, web applications, and APIs.
As digital transformation becomes essential to business success, having a complete view over your IT estate has never been more important.
Digital processes and increasingly dynamic IT environments create complexity and opportunities for technology failure, which result in costly outages that damage your operations and reputation.
Having comprehensive, end-to-end monitoring in place means you can stay on top of your processes, applications and IT infrastructure in real time, keeping your business resilient and your customers happy.
Digital transformationis the creation of new business methods and techniques made possible by technology. The first wave of business transformation, known as digitisation, occurred as paper records and procedures were replicated on computers. A filing cabinet became a digital file. The rolodex became customer relationship management (CRM) software.
Digital transformation means going beyond replicating old procedures with new technology, and changing the way you do business to benefit from the enormous power and flexibility of modern software and computing infrastructure. Instead of doing things the old way with new tools, you do entirely new things that were previously impossible.
Your digital transformation begins with a strategic goal: to overhaul a particular part of your business, such as marketing communications, to take advantage of digital capacities that have opened up. You should build a digital transformation roadmap with well-defined incremental steps pointing towards an overall goal, like having marketing touchpoints become 70% digital within a year. In this example, you might proceed by replacing mailing campaigns with email campaigns, billboard ads with Google Ads campaigns and call centres with online chats.
The shape of your digital transformation solutions will vary according to your strategic goal, the part of the business you’re overhauling and the available technologies you can bring onboard.
